SAE (School of Audio Engineering) Institute is the leading global creative media school specializing in audio engineering and music production. As Vice President of Marketing, I oversaw new student recruitment, performance marketing, brand and creative, content development, and social media for 11 campuses nationally.
As seen below, I drove the concept and branding for direct mail, brochures, out-of-home media, and other print collateral.
NBC’s today show
I developed a media relations strategy focused on educating prospective students on careers behind the music. Through persistent efforts, a producer at NBC’s Today Show contacted me to host a back-to-school segment highlighting hands-on media education.
Savanah Guthrie, Al Roker, and Natalie Morales taped the segment in our NYC campus recording studio.
I positioned our award-winning instructors as experts in their respective fields in creative media, which generated podcast interviews, news articles, and speaking engagements at industry-related events.
