Roadway Moving is the #1 rated white-glove moving service, specializing in local New York City and cross-country moves. As head of marketing, I brought marketing operations in-house, driving brand and strategy in a critical period of growth at the height of the pandemic.

I collaborated with a brand agency to rebrand Roadway, as seen below. This omni-channel campaign included ad placements on organic and paid social, subways, billboards, truck wraps, and other out-of-home.

In addition, I took a fledgling influencer program, averaging 7 activations a month, and turned it into a cost-effective branding tool, executing 40 influencer activations per month. Not only did we increase our social media following, our sales revenue from influencer collaborations increased by 45% YOY.